About us

We are a family run business based in Coventry, West Midlands. The company was started over 35 years ago by David, he has a wealth of knowledge and understanding of the industry. Starting initially with natural stone and then moving into the ever increasing range of porcelains. 

In 2008 we rebranded to KINORIGO and went into supply and installation of tiles. It has been an interesting journey! 

We now want to re ignite the passion, rebranding as KEYSTONE and moving into supply only of quality natural stone and porcelain. What we love best is helping our clients find the best choice of tile, finish and style for the project and then we are there to support you all the way making sure it is fitted in the best way and the ongoing maintenance with the best products. 

With experience and passion we are here to help you onto your journey of making a floor for a lifetime!

Looking forward to helping you with your challenge and project. Get in touch!

David Worsley, Director

Founder and director at Keystone, David has many years behind him on the tools and now has an expansive knowledge of the industry, it's challenges and how to overcome them. ​ 


Faye Giles, Accounts Manager

Faye is our talented accounts and administration pro. Making sure you get your order when you need it and keeping you updated all the way through. 

Jeremy Gates, Operations Manager

Attention to detail is what comes to mind when thinking of Jeremy, from when your sample order gets packed to the final delivery he will ensure it is all in order. 

Sharon Smith, Marketing Manager 

Sharon creates anything marketing with many years experience in websites and working with tiles. 

Rory Smith, Sales Manager 

Rory is the latest member to the team. He can't wait to help you finding the top flooring solution. 



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